Creative Direction + E-Commerce Consulting
Helping luxury and lifestyle brands elevate creative while improving the customer journey and conversion experience through elevated storytelling, Shopify optimization, and conversion-focused design.
SERVICES
Creative Direction
Campaign concepts, art direction, visual storytelling, and brand world building designed to elevate perception while staying commercially effective.
Includes
Campaign concepts
Art direction
Shoot planning
Shot lists
Visual storytelling
Brand identity refinement
Shopify & E-Commerce
Refining the digital shopping experience through thoughtful merchandising, optimized product pages, and elevated mobile-first design.
Includes
Homepage optimization
Collection page merchandising
PDP restructuring
Product loading
Variant organization
UX refinement
Mobile optimization feedback
Product Storytelling
Luxury-focused copy and content designed to create emotional connection while supporting SEO, conversion, and customer retention.
Includes
Product descriptions
Collection copy
SEO-focused PDP copy
Landing pages
Email creative direction
Paid social creative guidance
Launch & Campaign Support
End-to-end creative support for collection launches, seasonal campaigns, and key brand moments across digital channels.
Includes
New collection launches
Seasonal campaigns
Site refreshes
Promotional landing pages
Merchandising strategy
Cross-channel campaign creative
WHAT I BRING
Luxury brand positioning
E-commerce expertise
Shopify merchandising & UX
Conversion-focused creative
Editorial visual storytelling
Cross-channel campaign execution
Fast, collaborative execution
SELECT PROJECT FOCUS
PDP Optimization
Refining product pages through stronger storytelling, cleaner hierarchy, mobile optimization, and conversion-focused merchandising.
Collection Launches
Creative direction and launch support spanning landing pages, campaign visuals, email creative, merchandising flow, and go-to-market strategy.
Shopify Merchandising
Creating a more elevated and intuitive shopping experience through homepage structure, collection organization, navigation refinement, and visual consistency.
Brand Creative
Developing cohesive creative systems across campaigns, paid social, email, organic content, and seasonal storytelling.
PROCESS
01 — Discovery
Understanding the brand, customer, positioning, and opportunities across creative and e-commerce.
02 — Creative & Site Audit
Reviewing visual identity, Shopify experience, PDP structure, merchandising flow, and customer journey.
03 — Strategy & Direction
Developing a focused creative and e-commerce approach aligned with brand goals and growth opportunities.
04 — Execution
Implementing creative updates across Shopify, product pages, landing pages, launches, and campaign assets.
05 — Optimization
Refining based on customer behavior, performance insights, and evolving brand needs.
LET’S BUILD SOMETHING ELEVATED
Whether you’re launching a new collection, refining your Shopify experience, or evolving your brand creatively, I partner with brands to create work that feels both aspirational and commercially effective.
Available for:
Freelance projects
Creative consulting
Ongoing retainers
Launch support