Creative Director, Strategist, and Performance Marketer
Driving growth through elevated, performance-led storytelling, I build modern luxury brands at the intersection of creative direction, digital marketing, and e-commerce, where brand vision and revenue work as one.
HOW I THINK
The most effective brands today don’t separate storytelling from performance, they build systems where creative, data, and experience work together.
My approach is rooted in three core principles:
Brand Elevation
Crafting visual worlds that feel aspirational, intentional, and enduring.
Performance Thinking
Building creative designed to convert, from first impression to final purchase
End-to-End Execution
Connecting every touchpoint, and from campaign to site, to create a seamless brand experience.
WHAT I DO
Operating across the full brand and marketing ecosystem, I bridge creative direction with execution to build cohesive, high-performing brands.
Creative Direction
Campaign concepting and art direction
End-to-end photo and video production
Social marketing and platform-native content strategy
Visual identity and brand storytelling
Growth Marketing
Paid social strategy and creative testing frameworks
Email and lifecycle marketing
Conversion-focused content strategy
E-Commerce Experience
Homepage and PDP optimization
We Conversion rate optimization (CRO)
Site merchandising and user experience
CREDIBILITY
Experience across high-growth and emerging brands in the jewelry and lifestyle space.
Built and scaled brands from concept to launch
Led creative across multi-channel marketing ecosystems
Developed campaigns that balance aspiration with performance
ABOUT
I’ve spent my career building and evolving brands within the jewelry and lifestyle space, working across both high-growth companies and early-stage startups.
My background is rooted in creative direction, but my strength lies in connecting that vision to performance, ensuring that what we create not only looks beautiful, but works.
I bring a hands-on, full-funnel perspective, spanning campaign development, paid media, email marketing, and e-commerce experience, allowing for a more cohesive and effective approach to modern brand building.
